From Local Gem to Global Star: Bringing Chiffon Out of the Shadows
As a local Latvian brand with 11 years of experience, Chiffon has crafted exclusive, high-fashion dresses that have become a staple for feminine elegance. However, despite its success, Chiffon’s designer has operated quietly, without a strong online presence, leaving the brand largely confined to Latvia. We have a special place in our hearts for Latvian businesses, and we believe Chiffon deserves international recognition—it has all the qualities to be a global fashion brand, a true “superstar” in the world of exclusive fashion. The current challenge is transforming this well-kept secret into a globally recognized brand, with the online platform and visibility to match its outstanding designs.
Building Chiffon’s Global Identity: A Journey to International Recognition
Our primary objective is to build Chiffon’s brand recognition and polish its identity to truly reflect its high-fashion status. This includes:
- Developing a stunning, modern e-commerce store that highlights Chiffon’s unique value.
- Building and solidifying the brand's presence on social media platforms.
- Telling the story of Chiffon through captivating video content and creative campaigns.
- Expanding Chiffon’s reach to international markets
Chiffon’s Transformation: From Quiet Elegance to Worldwide Success
With a revamped digital presence and strategic marketing efforts, Chiffon will:
- Experience a projected 50% to 100% increase in monthly revenue over the next 6-12 months.
- Achieve a 50% to 150% boost in conversion rates through improved user experience and brand visibility.
- Strengthen its identity, with an enhanced social media presence, video storytelling, and modern branding.
- Gain international traction, with 20% to 40% of revenue expected to come from markets outside of Latvia, beginning with Germany.
- Gain New Loyal Costumers both in Latvia and Internationaly